Terms of Use
- Introduction
These terms of use (Terms) describe the terms and conditions applicable to your access and use of the www.superbrands.com (Website) and any content available through, or published on the Website (Content).
The Website is operated by or on behalf of Superbrands Ltd of 35 Ballards Lane, London N3 1XW, United Kingdom. In these Terms “Superbrands”, “us”, “we” or “our” means Superbrands Ltd and its related bodies corporate.
The Website is provided as a service to clients, marketing industry professionals and others for the purpose of providing information regarding Superbrands, its business, its products and services. The Content is provided for the purposes of general information only.
- By using our website you accept the Terms
By using, accessing or browsing the Website, you accept the Terms and you agree to comply with them. If you do not agree to the Terms, you must not use the Website.
We may amend the Terms from time to time. You are deemed to be aware of and be bound by any amendments to the Terms. Every time you wish to use our Website, please check to ensure you understand the Terms that apply at that time as our changes are effective immediately.
- Data Protection and Privacy
Full details of the way in which we use cookies on this Website and how we store and handle information from which we can identify you or any third party are set out in our Privacy and Cookie Policy.
- Accessibility of our Website
Whilst our Website is accessible for users worldwide, you acknowledge that Content or products and services which are available on or through our Website may not be appropriate for use or available in some locations or territories. Therefore we make no representation that materials on the Website are appropriate or available for use in all locations, and so accessing them from certain locations or territories where their content is illegal, is prohibited. Your use of the Website is done on the understanding and acceptance that you do so on your own initiative and you are solely responsible for compliance with your local laws.
- Ownership of rights on our Website
The Content including the trade marks, names, logos, sounds, images, graphics, text, software, software code, tools, results derived from the use of software and tools, interfaces, website structure, copyright works and materials displayed on it, its layout and design (Superbrands’ Intellectual Property Rights) are protected by copyright, trademark and other intellectual property laws unless expressly indicated otherwise on the Website. All rights, title and interest in and to the Content, including the Superbrands’ Intellectual Property Rights, are owned, licensed or controlled by Superbrands or the party credited as the provider of the Content.
You must not reproduce, copy, imitate or otherwise use any of the Content, in whole or in part, in a manner that is reasonably likely to infringe any of Superbrands’ Intellectual Property Rights without prior written permission from us or our licensors. We take ownership and the treatment of our intellectual property rights seriously and are prepared to enforce our rights to the fullest extent permitted by applicable law.
Subject to these Terms, we grant you a limited, temporary, revocable and non-exclusive licence to access, browse and use the Website (including the Content) in accordance with paragraph 6 below.
- Access and use of the Website
You may browse the Website for your own personal use, information, research, study and educational purposes only. Superbrands grants to you a limited non-exclusive license to view, copy and print the Content for your non-commercial or personal use.
If you print or download an extract of any page(s) from our Website you must not modify any printed or digital copies of any pages of our Website. The identities of the authors and any identified contributors of the Content must always be acknowledged.
If you would like to use the Content in any other way you will need to request permission from us or from our licensor. You must not use the Website or the Content in any manner or for any purpose which is unlawful or in any manner which violates any of our rights or which is otherwise prohibited by these Terms.
If you breach these Terms, your rights to use our Website or any of the Content will cease immediately and you must, at our option and at your expense, return to us or destroy any copies of the Content that you have.
- Disclaimer
Neither we nor any of our, officers, employees or agents will be liable for any losses, or direct; indirect; consequential; incidental or special damages of any kind including lost data, lost profits, lost revenues or business interruption, howsoever arising, out of or in connection with your use of this Website or the Content.
Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the Content is accurate, complete or up to date, except for those warranties, representations or guarantees contained or referred to in any relevant jurisdiction, or that may not otherwise be legally excluded. Any views expressed in the Content or otherwise through material that is linked via the Website are the opinions of the authors and do not represent our views, opinions, beliefs or values or any of our group companies.
To the extent permitted by applicable law, we accept no responsibility or liability whatsoever arising from your use of the Website, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any applicable consumer laws, or as a result of our negligence or wilful misconduct. Similarly we will not be liable to you if we are prevented or delayed from complying with our obligations under the Terms or applicable law by anything you (or anyone acting on your behalf) does or fails to do or due to events which are beyond our reasonable control.
To the extent permitted by applicable law, we reserve the right to interrupt or discontinue any or all of the functionalities of the Website at any time. We accept no responsibility or liability whatsoever for any interruption or discontinuance of any or all functionalities of the Website, irrespective of whether this is the result of actions or omissions by us or one of our affiliates or of a third party, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any relevant consumer laws, or as a result of our negligence or wilful misconduct.
We do not guarantee that our Website will be secure or free from bugs or viruses.
We have taken reasonable precautions to try to ensure that all products and services referred to on our Website have been fairly described.
- Links to and from other websites
Where our Website contains links to other websites, plugins, applications or resources provided by third parties, these links are provided for your information only and are not any indication of approval by us of those linked websites or information that you may obtain from them. These links have been provided for the purpose of general information and we do not provide any guarantee, representation or warranty as to the nature, content and reliability of those links. Nor should you be rely on those links for the purposes of marketing, commercial or legal advice.
We have no control over the content of those other websites, plugins, applications or resources, and we are not responsible for them. As such, you linking to any such linked website is entirely at your own risk. We accept no responsibility or liability whatsoever for the alleged infringement of any intellectual property rights that arises out of your use of the Content, including any links accessible through our Website and any loss or damage resulting from your use of, or reliance on, any articles, reports, case studies, data or information that is linked from the Website.
You may link to our Website, provided you do so in a way that is fair and legal and does not damage our reputation or take unfair advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part unless we have agreed to that.
We reserve the right to withdraw linking permission without advance notice to you.
If you consider that any of the Content, including the News Page, links to material hosted on third party websites that infringes any intellectual property rights, is offensive, derogatory, false or otherwise misleading please contact: info@superbrands.com.
- How we may use your personal information
Our use of your personal information is set out in our Privacy Policy.
- User conduct
You must not misuse the Website and/or the Content, including by spamming or introducing viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful or restricts anyone else’s enjoyment of the Website. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to our site or crawl, frame, edit or broadcast the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack.
We will report any breach of this provision to the relevant law enforcement and you accept responsibility for your actions and the actions of persons that you authorise to act for you.
- Indemnity
You will indemnify and will keep indemnified Superbrands and its officers, employees, agents, data providers and affiliates on demand against all claims, costs, proceedings, demands, losses, damages, expenses (including legal expenses) or liability whatsoever arising directly or indirectly as a result of:
- any breach of these Terms by you; or
- your fault, negligence or breach of statutory duty; or
- your use of any data gathering and extraction tools, or any other action you take that imposes an unreasonable burden or load on our infrastructure (whether owned by, leased or licensed to us) or that of any of our service providers.
- Governing law and jurisdiction
The Terms shall be governed by and construed in accordance with English law. Disputes arising in connection with the Terms shall be subject to the exclusive jurisdiction of the English courts.
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Samsung Awarded Superbrands Sri Lanka’s Choice 2025 in Consumer Electronics!
Samsung has been awarded the prestigious Superbrands – Sri Lanka’s Choice 2025 award, reaffirming the brand’s position as one of the most trusted and admired technology brands in the country. The recognition reflects strong consumer preference, sustained brand leadership, and Samsung’s continued commitment to delivering meaningful innovation to Sri Lankan homes.
Superbrands is globally recognised as one of the most independent and credible authorities on brand excellence. A Superbrand offers consumers significant emotional and physical advantages over other brands that consumers consciously or subconsciously want, recognise, and trust. The Superbrands programme identifies brands that have achieved exceptional standards in quality, reliability, consistency, and emotional connection over time.
The Superbrands selection process follows a rigorous and transparent methodology. Brands are shortlisted following extensive market research and are evaluated by an independent panel of eminent branding and business professionals, supported by consumer insights. Only a limited number of brands, selected from thousands initially considered, earn Superbrand status, making the endorsement both exclusive and highly respected.
Commenting on the achievement, Mr. SangHwa Song, Managing Director of Samsung Sri Lanka, said, “This Superbrands recognition is a strong affirmation of the trust Sri Lankan consumers place in Samsung. It reflects our relentless focus on innovation, quality, and long-term value, as well as our commitment to bringing world-class technology to Sri Lanka. We are honoured to be recognised as a brand that consumers genuinely choose and believe in.”
Mr. Sabry Ansar, Director and Head of Consumer Electronics for Samsung Sri Lanka & Maldives, said, “This Superbrands recognition is a reflection of the strong connection Samsung has built with consumers in Sri Lanka. Our focus has always been on delivering reliable, future-ready technology that adds real value to everyday life, supported by a trusted retail network, flexible payment options and strong after-sales service. This achievement reinforces our commitment to continuously raising standards across Consumer Electronics and Smart living solutions, while making global innovation accessible to our markets.”
This Superbrands recognition comes at a time when the company continues to strengthen its leadership across Consumer Electronics and Smart living solutions. Globally, Samsung has retained its position as the No.1 TV manufacturer for 19 consecutive years, driven by leadership in immersive viewing experiences and enhanced connection & security. Sri Lankan consumers benefit directly from this global expertise through access to Samsung’s latest Neo QLED, OLED, and Lifestyle TV ranges.
Samsung continues to set benchmarks with intelligent, energy-efficient, and durable products designed for modern lifestyles. The brand’s 20-year warranty on Digital Inverter Motors and Compressors stands as a testament to product reliability and long-term performance, offering consumers unmatched peace of mind and reinforcing Samsung’s confidence in its engineering excellence.
Samsung’s connected ecosystem is powered by SmartThings, an open platform that enables seamless integration across Digital Appliances. SmartThings allows users to monitor, control, and automate their homes with ease, enhancing convenience, efficiency, and energy management. Complementing this ecosystem is Samsung Knox Security, a defence-grade security platform that safeguards devices, data, and connected environments, reinforcing Samsung’s commitment to privacy and digital trust.
Samsung’s strong market presence in Sri Lanka is further supported by its extensive and trusted national distributor network, including Singer, Singhagiri, Damro, and Softlogic. This island-wide retail and service footprint ensures accessibility, reliable after-sales support, and a consistent brand experience for consumers across the country.
Ensuring global innovation is accessible locally remains central to Samsung Sri Lanka’s strategy. By providing easy payment plans in partnership with leading banks, Samsung enables more Sri Lankan consumers to experience premium global technology, reinforcing its position as a brand that understands local needs while delivering international standards.
Beyond consumer recognition, Superbrands status delivers wide-ranging benefits across the business ecosystem. It provides powerful validation for all stakeholders including customers, retailers, suppliers, investors, and employees, reaffirming that Samsung is a well-managed brand with enduring value. Inclusion in the Superbrands publication offers high-profile exposure among Sri Lanka’s top corporate leaders and marketing professionals, while reinforcing employee pride and strengthening the brand’s employer value proposition.
Samsung Sri Lanka’s leadership team, including the Managing Director and Director & Head of Consumer Electronics, attended the Superbrands Tribute Ceremony held on 12th January at the Hilton, marking this milestone alongside the country’s most respected brand custodians. ... See MoreSee Less
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HNB recognised for brand strength with Superbrand status for 2025!
Hatton National Bank PLC (HNB) has earned Superbrands status for 2025, reaffirming its reputation for trust, leadership and innovation in Sri Lanka’s banking sector.
The recognition was awarded in 2025 by the global Superbrands organisation in Sri Lanka following an independent evaluation of brand strength, consistency and market leadership.
HNB Managing Director and Chief Executive Officer Damith Pallewatte said the recognition reflected the long-standing confidence placed in the bank by generations of Sri Lankans.
“This Superbrand status highlights the trust built through our people, disciplined governance and a client-centric approach that places customer needs at the centre of every decision,” he said, adding that the bank remained focused on responsible banking, sound judgement and supporting long-term national development.
The Superbrand status was officially presented to Pallewatte and Chief Operating Officer Sanjay Wijemanne by Superbrands Sri Lanka Chairman Shariful Islam, in the presence of Media Services (Pvt) Limited Managing Director Brian Emmanuel and General Manager – Marketing Frank Gabriel.
HNB serves customers across multiple segments, including youth, microfinance, small and medium enterprises, emerging corporates and large institutions, offering tailored financial solutions and long-term relationship-based support.
The bank said its hybrid approach, combining digital platforms with human interaction where required, has driven strong digital adoption, with more than 1.1 million active users on its mobile banking application. Continuous investments in cybersecurity, data protection and risk management have further strengthened customer confidence.
HNB has also introduced several market-first initiatives, including Sri Lanka’s first metal Mastercard, expanded merchant access through HNB Accept in partnership with Visa, and secured an exclusive five-year mandate for expressway toll gate digitisation.
With a network of 257 customer centres, HNB remains one of Sri Lanka’s largest private sector banks.
In 2024 and 2025, the bank received multiple international and local accolades, including being named Best Retail Bank in Sri Lanka for the 15th year at the Asian Banker Global Excellence in Retail Financial Services Awards 2024. It was also ranked among the Top 1,000 World Banks by The Banker magazine and named Sri Lanka’s Strongest Bank for 2025 by TAB Global.
HNB was further recognised as Bank of the Year Sri Lanka 2025 by The Banker magazine UK, Best Bank for Large Corporates 2025 at the Euromoney Awards for Excellence, and Overall Best Corporate Citizen Sustainability Award at the CCC Awards 2025. The bank was also listed among Sri Lanka’s Top 10 Corporate Citizens and the Top 25 Corporates at the LMD Awards.
The Superbrand status for 2025 underscores HNB’s continued relevance and leadership within Sri Lanka’s evolving financial sector. ... See MoreSee Less
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The consumer is today a central piece in building brands.
Preferences change quickly, and it's people's choices that determine who gains space in the market.
When a brand pays attention to what its audience says, it better understands what it needs to improve and how it can provide more value.
This is how connection, trust and relevance are built.
The Brands of Tomorrow is built on continuous listening.
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Long live the Brands, the program that gives a voice to the Brands, returns with a new season.
More conversations, more insights and more stories about what moves the Angolan market.
Subscribe to the Superbrands Angola channel on YouTube and don't miss any news. ... See MoreSee Less
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A new chapter of excellence unfolded in Thailand. 🇹🇭
December brought a defining moment for Superbrands Thailand, as its 15th edition highlighted brands that lead through inspiration and influence.
Held at Seine Zone, a stunning glasshouse venue that blends contemporary elegance with a breathtaking riverside view, the night came to life under the concept The Magic of Superbrands Thailand — a tribute to brands whose strength lies in their ability to rise above competition and create meaningful connections with consumers.
Altogether, the celebration served as a powerful reminder that the Superbrands Program goes beyond recognition, creating inspiration in every market it touches. ✨
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O marketing digital está a mudar e os consumidores também.
Reunimos alguns pontos que vão influenciar a forma como as Marcas comunicam e se relacionam com as pessoas nos próximos anos.
Qual destas tendências acha mais relevante?
#SuperbrandsAngola #13ªEdição #MarcasDoAmanhã
Digital marketing is changing and so are consumers.
We've rounded up some points that will influence how Brands communicate and relate with people in the coming years.
Which of these trends do you find most relevant?
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